The JFK Boulevard Streetscape update responds to one of the nation’s most transit-oriented urban districts, where nearly 70% of Philadelphia’s University City residents commute by foot, bike, or public transit. As the primary gateway to 30th Street Station, the third-busiest Amtrak station in the country, JFK Boulevard carried the weight of a major civic corridor while remaining designed almost entirely around the personal vehicle, a disconnect that contributed to a disproportionate number of traffic crashes. The redesign advances the vision of the Schuylkill Yards Master Plan, a landmark partnership between Brandywine Realty and Drexel University to reimagine this stretch of Philadelphia’s skyline, rebalancing the street for all modes while improving safety and environmental performance.
The transformed boulevard is conceived as an outstanding public space in its own right: a multimodal streetscape that reflects the evolving character of University City and anticipates the high-density, mixed-use growth being realized through Schuylkill Yards. Innovative placemaking anchors the emerging neighborhood’s identity and supports its continued momentum, creating a corridor that is as memorable and equitable as the community it serves. SWA/Balsley worked closely with the Philadelphia Department of Streets, Philadelphia Water Department, Amtrak, SEPTA, and PennDOT to achieve this outcome.
Uptown ATX Master Plan
Previously a single-use, auto-centric office complex, Uptown ATX is a 66-acre transformation resulting in a transit-oriented, mixed-use neighborhood that further bolsters the burgeoning technology hub of Northwest Austin. Situated between the Charles Schwab campus and The Domain, the Uptown ATX master plan features 3.2 million square feet of workspace, 2.9 mil...
SIPG Harbor City Parks
This new riverfront development is located on the Yangtze River in the Baoshan District of Shanghai. This area boasts some of the highest shipping activity in the world. However, in recent years this single-function industrial zone has given way, allowing for waterfront parks to develop. Within this historically layered water front the Baoshan Park and Open Sp...
Balsley Park
Located on Manhattan’s West Side, Balsley Park, formerly known as Sheffield Plaza, has been transformed from a barren, lifeless plaza into the community’s most cherished common ground.
Following public outcry and many failed attempts to redesign the plaza, Thomas Balsley Associates was hired to build community consensus around a new park-like image and ...
Capitol Plaza
Capitol Plaza is located in the lively neighborhood of Chelsea Heights amid weekend antiques markets, art galleries, hip hop stores, design studios, residential towers, and Flower District shops. This narrow swath cuts through a block just east of Sixth Avenue and is one of dozens throughout the densest portions of Manhattan that bring a moment of respite and ...