The JFK Boulevard Streetscape update responds to one of the nation’s most transit-oriented urban districts, where nearly 70% of Philadelphia’s University City residents commute by foot, bike, or public transit. As the primary gateway to 30th Street Station, the third-busiest Amtrak station in the country, JFK Boulevard carried the weight of a major civic corridor while remaining designed almost entirely around the personal vehicle, a disconnect that contributed to a disproportionate number of traffic crashes. The redesign advances the vision of the Schuylkill Yards Master Plan, a landmark partnership between Brandywine Realty and Drexel University to reimagine this stretch of Philadelphia’s skyline, rebalancing the street for all modes while improving safety and environmental performance.

The transformed boulevard is conceived as an outstanding public space in its own right: a multimodal streetscape that reflects the evolving character of University City and anticipates the high-density, mixed-use growth being realized through Schuylkill Yards. Innovative placemaking anchors the emerging neighborhood’s identity and supports its continued momentum, creating a corridor that is as memorable and equitable as the community it serves. SWA/Balsley worked closely with the Philadelphia Department of Streets, Philadelphia Water Department, Amtrak, SEPTA, and PennDOT to achieve this outcome.